Name: Gamification model for SME
SKU: 50593394
Price: 2217.00 TWD
Availability: InStock
Author: Teotónio, Nuno Manuel ; Reis, José Luís
ISBN: 9783639515930

Select your country

Americas

Europe

Rest of the world

Type

Physical Book

Author

Nuno Manuel Teotónio

José Luís Reis

Publisher

Scholars' Press

Language

English

Pages

Format

Paperback

Dimensions

22.9x15.2x0.6 cm

Weight

0.15 kg.

ISBN13

9783639515930

Synopsis "Gamification model for SME "

Gamification could be a useful marketing technique that involves the use of game elements and design in real-life contexts. This book seeks to understand the benefits that can accrue to organizations using gamification techniques in developing meaningful experiences and relationships with brands and their target market. In this line of thinking, this approach adds value to users, as well as to organizations by increasing their engagement. To achieve it, this book proposes a model for SME based on the different strategies used to stimulate, promote and influence the different target audiences, with the purpose of obtaining a resulting gamification strategy.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Gamification model for SME - Teotónio, Nuno Manuel ; Reis, José Luís

Synopsis "Gamification model for SME "

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery