Name: Generational Marketing: Communication Has Dramatically Changed
SKU: 58698006
Price: 703.00 TWD
Availability: InStock
Author: Safko, Lon
ISBN: 9781974607945

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portada Generational Marketing: Communication Has Dramatically Changed

Generational Marketing: Communication Has Dramatically Changed

Type

Physical Book

Author

Lon Safko

Publisher

Createspace

Language

English

Pages

Format

Paperback

Dimensions

22.9x15.2x0.1 cm

Weight

0.05 kg.

ISBN13

9781974607945

Synopsis "Generational Marketing: Communication Has Dramatically Changed"

The days of being excited and celebrating "social media" has run it course. Over the past decade plus, social media came into it's own as the leading way to communicate for sales, customers service, transactional, spam, and for personal connection. Over the past three years, social media has become less and less effective as a communication tool.Using digital tools today has become much more complicated than ever before. Just having a Facebook page, a profile on LinkedIn, or sending out a few tweets no longer cuts it.The problem is content overload. Everyone is talking and nobody is listening. I blame the problem in part on Google and the remainder on the human condition, narcissism.

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Generational Marketing: Communication Has Dramatically Changed - Safko, Lon

Synopsis "Generational Marketing: Communication Has Dramatically Changed"

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