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portada Global Business Strategy: Asian Perspective
Type
Physical Book
Author
Publisher
Language
English
Pages
348
Format
Paperback
Dimensions
22.9 x 15.2 x 1.8 cm
Weight
0.47 kg.
ISBN13
9789813224780
Categories

Global Business Strategy: Asian Perspective

Hwy-Chang Moon (Author) · World Scientific Publishing Company · Paperback

Global Business Strategy: Asian Perspective - Moon, Hwy-Chang

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Synopsis "Global Business Strategy: Asian Perspective"

Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.

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The binding of this edition is Paperback.

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