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portada Global Competitive Strategy
Type
Physical Book
Publisher
Author
Year
2011
Language
English
Pages
306
Format
Paperback
ISBN
0521367980
ISBN13
9780521367981
Edition No.
1
Categories

Global Competitive Strategy

Daniel F. Spulber (Author) · Cambridge University Press · Paperback

Global Competitive Strategy - Daniel F. Spulber

New Book Imported to Taiwan
Delivery: 18 Aug - 25 Aug Shipping: 2 to 2 business days.
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NT$ 2,050

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Synopsis "Global Competitive Strategy "

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.

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