Name: Guide to Management Research Methods
SKU: 2587590
Price: 1017.00 TWD
Availability: InStock
Author: Van Der Velde, Mandy ; Jansen, Paul ; Anderson, Neil
ISBN: 9781405115124

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portada Guide to Management Research Methods

Type

Physical Book

Author

Publisher

Language

English

Pages

272

Format

Paperback

Dimensions

23x15.5x2 cm

Weight

0.39 kg.

ISBN

1405115122

ISBN13

9781405115124

Synopsis "Guide to Management Research Methods"

This text shows business students how to conduct reliable research and how to argue the soundness of their research approach. A practical introduction to research methods for business students. Gives students the ability to conduct reliable research on the basis of empirical field data. Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results. Demonstrates the interrelationships between the different stages in a research project. Helps students to decide which methods are most appropriate. Teaches students to think both critically and creatively about research methods. Includes the most up-to-date methods, including use of the Internet and email. Supported by real-life examples, cases and practical guidelines.

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Guide to Management Research Methods - Van Der Velde, Mandy ; Jansen, Paul ; Anderson, Neil

Synopsis "Guide to Management Research Methods"

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