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portada Handbook of Integrated Csr Communication
Type
Physical Book
Publisher
Author
Language
English
Pages
501
Format
Paperback
Dimensions
23.4 x 15.6 x 2.6 cm
Weight
0.72 kg.
ISBN13
9783319831138
Categories

Handbook of Integrated Csr Communication

Diehl, Sandra ; Karmasin, Matthias ; Mueller, Barbara (Author) · Springer · Paperback

Handbook of Integrated Csr Communication - Diehl, Sandra ; Karmasin, Matthias ; Mueller, Barbara

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Synopsis "Handbook of Integrated Csr Communication"

Focuses on an integrated communication approach Demonstrates the advantages of pursuing an integrated communication approach in the development of successful CSR programs Addresses innovative topics such as big data, social media, and the convergence of communication channels as they relate to CSR communication Highlights cross-cultural, ethical and industry-specific challenges to successful CSR communication

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The binding of this edition is Paperback.

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