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portada Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Type
Physical Book
Publisher
Author
Language
English
Pages
400
Format
Hardcover
Dimensions
27.9 x 21.6 x 3.3 cm
Weight
1.67 kg.
ISBN13
9781799814122
Categories

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Musso, Fabio ; Druica, Elena (Author) · Business Science Reference · Hardcover

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences - Musso, Fabio ; Druica, Elena

New Book Imported to Taiwan
Delivery: 14 Jul - 22 Jul Shipping: 4 to 5 business days.
NT$ 12,391
NT$ 12,391

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Synopsis "Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences"

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

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The binding of this edition is Hardcover.

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