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portada Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform
Type
Physical Book
Publisher
Author
Language
English
Pages
448
Format
Paperback
ISBN13
9781098147860
Edition No.
1

Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform

Joyce Kay Avila (Author) · O'reilly Media · Paperback

Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform - Joyce Kay Avila

New Book Imported to Taiwan
Delivery: 16 Sep - 24 Sep Shipping: 2 to 3 business days.
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Synopsis "Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform"

Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data with the Data Cloud. Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's no-code / low-code functionality to expertly build a Data Cloud foundation that allows you to utilize AI to its fullest, not only within the Salesforce platform but also with third-party machine learning services like AWS SageMaker and Google Vertex. This book will help you: Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure Use Salesforce Data Cloud capabilities for identity resolution and segmentation Create calculated, streaming, visualization, and predictive insights Use Data Graphs to power Salesforce Einstein capabilities Learn Data Cloud best practices for all phases of the development lifecycle

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