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portada Holistic Marketing
Type
Physical Book
Author
Publisher
Language
English
Pages
164
Format
Paperback
Dimensions
21.6x14x1 cm
Weight
0.21 kg.
ISBN13
9781632997227
Categories

Holistic Marketing

Ed Locher (Author) · River Grove Books · Paperback

Holistic Marketing - Locher, Ed

New Book Imported to Taiwan
Delivery: 14 Oct - 22 Oct Shipping: 5 to 6 business days.
NT$ 692
NT$ 692

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Synopsis "Holistic Marketing"

A blueprint for digital transformationEffective marketing is both art and science-a beautiful combination of data, intuition, and empathy. In Holistic Marketing, you will discover how to create a high-performing demand-generation engine that changes the conversation about marketing's contribution to organizational value in a gripping and comprehensive review.Today, "digital transformation" can mean any number of things, but there is a gap in the literature. There is no how-to book that takes on the task of clearly defining the process, the personnel, and the technology required to successfully transform an organization. In Holistic Marketing, Locher draws on his decades of experience as a marketing leader to provide an instruction manual for marketing professionals to transform their teams and transcend dated expectations as companies evolve from start-up to scale-up and beyond.Holistic Marketing represents a new era in marketing, an evolved state where data-driven decision-making supplants guesses to create a predictable, accountable, and transparent engine of growth that delivers maximum impact.

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The book is written in English.

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The binding of this edition is Paperback.

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