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portada Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News
Type
Physical Book
Author
Publisher
Language
English
Pages
258
Format
Paperback
Dimensions
22.9 x 15.2 x 1.4 cm
Weight
0.35 kg.
ISBN13
9781793629364
Categories

Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News

Susan H. Sarapin (Author) · Pamela L. Morris (Author) · Lexington Books · Paperback

Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News - Sarapin, Susan H. ; Morris, Pamela L.

New Book Imported to Taiwan
Delivery: 21 Jul - 29 Jul Shipping: 5 to 6 business days.
NT$ 1,705
NT$ 1,705

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Synopsis "Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News"

This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

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The book is written in English.

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The binding of this edition is Paperback.

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