Name: How to be a Big Fish: How some professional service providers make more money than others
Price: 684.00 TWD
Availability: InStock
Author: Watkins, Paul
ISBN: 9781502590381

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portada How to be a Big Fish: How some professional service providers make more money than others

How to be a Big Fish: How some professional service providers make more money than others

Type

Physical Book

Author

Paul Watkins

Publisher

Createspace

Language

English

Pages

150

Format

Paperback

Dimensions

20.3 x 13.3 x 0.8 cm

Weight

0.16 kg.

ISBN13

9781502590381

Synopsis "How to be a Big Fish: How some professional service providers make more money than others"

To be a big fish in professional services, reduce the size of the pond. So how do you get clients to choose you ahead of others in your field? This book explains how, based around the proposition that your firm is probably too broad in its marketing messages, too diverse in its service offering, too unfocused on key areas of expertise and most importantly, too accepting of just anyone as a new client. In other words if you want to be a big fish in your pond - rather than getting bigger, reduce the size of the pond. What you will learn is how to stand out in your chosen field of expertise, why advertising usually doesn't work for professional services, critical issues around branding of professional services, how to generate high value referrals and practical client retention and growth strategies

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How to be a Big Fish: How some professional service providers make more money than others - Watkins, Paul

Synopsis "How to be a Big Fish: How some professional service providers make more money than others"

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