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portada how to use advertising to build strong brands
Type
Physical Book
Illustrated by
Publisher
Author
Year
1999
Language
English
Pages
408
Format
Paperback
Dimensions
23.3 x 15.3 x 2.1 cm
Weight
0.54 kg.
ISBN
0761912436
ISBN13
9780761912439
Categories

how to use advertising to build strong brands

John Philip Jones (Illustrated by) · Sage Publications, Inc · Paperback

how to use advertising to build strong brands - Jones, John Philip

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Synopsis "how to use advertising to build strong brands"

Advertising′s greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and brand magic.′ The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts.

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