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portada How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9781398619739
Edition No.
0008

How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Tyreman Chris John (Author) · Kogan Page · Paperback

How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals - Tyreman Chris John

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Synopsis "How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals"

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

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The binding of this edition is Paperback.

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