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portada Inclusive Branding
Type
Physical Book
Publisher
Author
Year
2002
Language
English
Pages
228
Format
Paperback
Dimensions
21.6x14 cm
ISBN13
9781349430147

Inclusive Branding

C. Ludlow;Klaus Schmidt (Author) · Springer Nature B.V. · Paperback

Inclusive Branding - C. Ludlow;Klaus Schmidt

New Book Imported to Taiwan
Delivery: 27 Oct - 09 Nov Shipping: 11 to 15 business days.
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Synopsis "Inclusive Branding"

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today’s pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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The book is written in English.

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The binding of this edition is Paperback.

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