Name: Innovating for the Middle of the Pyramid in Emerging Countries
Price: 5404.00 TWD
Availability: InStock
ISBN: 9781108480192

Select your country

Americas

Europe

Rest of the world

portada Innovating for the Middle of the Pyramid in Emerging Countries

Innovating for the Middle of the Pyramid in Emerging Countries

Type

Physical Book

Publisher

Cambridge University Press

Year

2021

Language

English

Pages

300

Format

Hardcover

ISBN13

9781108480192

Synopsis "Innovating for the Middle of the Pyramid in Emerging Countries "

The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Synopsis "Innovating for the Middle of the Pyramid in Emerging Countries "

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery