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portada Innovatives Management (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
381
Format
Paperback
ISBN13
9783642631221
Edition No.
1

Innovatives Management (in German)

Berndt Ralph (Author) · Springer · Paperback

Innovatives Management (in German) - Berndt Ralph

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Synopsis "Innovatives Management (in German)"

Die Rahmenbedingungen für wirtschaftliche Prozesse haben sich wesentlich gewandelt. Beispielhaft zu nennen sind die extrem schnelle Entwicklung der Kommunikationstechnologien, die erheblichen Konzentrationsprozesse oder das hybride Konsumentenverhalten. Daher sind - für alle Teilgebiete der Unternehmensführung - innovative Management-Ansätze erforderlich. Führende Fachvertreter aus Europa und den USA untersuchen in diesem Band, welche Ansätze für ein innovatives Management herangezogen werden können.

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The book is written in German.

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The binding of this edition is Paperback.

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