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portada Inteligencia Comercial (in Spanish)
Type
Physical Book
Author
Publisher
Collection
actual
Year
2011
Language
Spanish
Pages
192
Format
Paperback
ISBN
841511530X
ISBN13
9788415115304
Edited in
España
Edition No.
1
Categories

Inteligencia Comercial (in Spanish)

Luis Bassat Coen (Author) · Plataforma · Paperback

Inteligencia Comercial (in Spanish) - Luis Bassat

4,5 estrellas - de un total de 5 estrellas 2 reviews
New Book Imported to Taiwan
Delivery: 23 Oct - 05 Nov Shipping: 9 to 13 business days.
NT$ 976
Used BookGood Condition Imported to Taiwan
Delivery: 23 Oct - 05 Nov Shipping: 9 to 13 business days.
NT$ 843
NT$ 976

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Synopsis "Inteligencia Comercial (in Spanish)"

One of Spain’s most successful publicists shares his marketing wisdom by detailing commercial intelligence—what it is, why it’s necessary, and how to acquire it. Luis Bassat uses many examples, such as a comparison between painters Picasso and Van Gogh in terms of commercial appeal and sales, to illustrate the importance of the concept, which he purports instills confidence, something all types of businesses and professionals need in order to thrive. Included are testimonies from modern commercial intelligence exponents, including Isak Andic of Mango, Peter Brabeck of Nestlé, Shelly Lazarus of Ogilvy & Mather Worldwide, Ingvar Sviggum of Ford of Europe, and Kees van der Graaf of Unilever. Uno de los publicistas más exitosos de España comparte su sabiduría del mercadeo detallando la inteligencia comercial—qué es, para qué es necesaria y cómo se puede adquirir. Luis Bassat utiliza muchos ejemplos, entre ellos una comparación entre los pintores Picasso y Van Gogh en cuanto a su atractivo comercial y sus ventas, para ilustrar la importancia del concepto, el cual el autor alega que inculca confianza, algo que todo tipo de empresa y de profesional necesita para prosperar. Se incluyen testimonios de exponentes contemporáneos de la inteligencia comercial, incluyendo Isak Andic de Mango, Peter Brabeck de Nestlé, Shelly Lazarus de Ogilvy & Mather Worldwide, Ingvar Sviggum de Ford of Europe y Kees van der Graaf de Unilever.

Customers reviews

Lucas González Wednesday, November 23, 2016
Verified Purchase

Llegó en el tiempo previsto. Fue una excelente experiencia comprar en Buscalibre.com.

01
 Pablo Manrique Monday, June 08, 2020
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Muy didáctico

01
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In what language is the book written?

The book is written in Spanish.

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The binding of this edition is Paperback.

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