Name: Internal Marketing: Your Company's Next Stage of Growth
Price: 2731.00 TWD
Availability: InStock
Author: Winston, William ; Cahill, Dennis J.
ISBN: 9781138972988

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portada Internal Marketing: Your Company's Next Stage of Growth

Internal Marketing: Your Company's Next Stage of Growth

Type

Physical Book

Author

William Winston

Dennis J. Cahill

Publisher

Routledge

Language

English

Pages

176

Format

Paperback

ISBN13

9781138972988

Edition No.

Synopsis "Internal Marketing: Your Company's Next Stage of Growth"

In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore businessby marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.

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Internal Marketing: Your Company's Next Stage of Growth - Winston, William ; Cahill, Dennis J.

Synopsis "Internal Marketing: Your Company's Next Stage of Growth"

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