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portada International Marketing
Type
Physical Book
Publisher
Author
Language
English
Pages
168
Format
Paperback
Dimensions
22.9 x 15.2 x 1.0 cm
ISBN13
9786209462092

International Marketing

Pacheco Pacheco, Yhazmín Lorena (Author) · Our Knowledge Publishing · Paperback

International Marketing - Pacheco Pacheco, Yhazmín Lorena

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Synopsis "International Marketing"

International marketing has undergone a radical transformation in recent decades, driven by the rise of digitalization, mass access to information and the increasing interconnectedness of global markets. In an increasingly interdependent world, brands face the challenge of adapting to new technologies while connecting with diversified and geographically dispersed audiences. This globalized environment has forced companies to rethink their traditional strategies, seek new ways of interacting with consumers and become more agile in the face of changing trends. Current, high-impact issues in international marketing not only reflect this evolution, but also outline the path that companies must follow to remain competitive in the 21st century.

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