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portada Introduction to E-Business
Type
Physical Book
Author
Publisher
Language
English
Pages
448
Format
Hardcover
Weight
0.83 kg.
ISBN13
9781138172517
Edition No.
1
Categories

Introduction to E-Business

Colin Combe (Author) · Routledge · Hardcover

Introduction to E-Business - Combe, Colin

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Synopsis "Introduction to E-Business"

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

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