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portada It' S not how Good you Are, It' S how Good you Want to be: The World' S Best-Selling Book by Paul Arden
Type
Physical Book
Author
Publisher
Year
2003
Language
English
Pages
128
Format
Paperback
Dimensions
17.8 x 12.2 x 1.5 cm
Weight
0.18 kg.
ISBN
0714843377
ISBN13
9780714843377
Edition No.
1
Categories

It' S not how Good you Are, It' S how Good you Want to be: The World' S Best-Selling Book by Paul Arden

Paul Arden (Author) · Phaidon Press · Paperback

It' S not how Good you Are, It' S how Good you Want to be: The World' S Best-Selling Book by Paul Arden - Paul Arden

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Synopsis "It' S not how Good you Are, It' S how Good you Want to be: The World' S Best-Selling Book by Paul Arden "

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
Paul Arden
  (Author)
View Author's Page
Paul Arden (1940-2008) fue un destacado director de arte y gurú de la publicidad británica. Comenzó su carrera en prestigiosas agencias como Ogilvy & Mather, pero alcanzó su época dorada como director creativo ejecutivo en Saatchi & Saatchi entre 1977 y 1992. Allí lideró campañas icónicas para gigantes como British Airways, Toyota y Nivea.Destacó por su enfoque poco ortodoxo, desafiando las convenciones empresariales y promoviendo la toma de riesgos. En su faceta como escritor, publicó el éxito de ventas mundial Usted puede ser lo bueno que quiera ser (originalmente No se trata de lo bueno que seas, sino de lo bueno que quieras ser), un manual de bolsillo que combina reflexiones visuales y lecciones directas sobre cómo triunfar en la vida profesional perdiendo el miedo al fracaso.Posteriormente fundó su propia productora cinematográfica y una galería de arte fotográfico en West Sussex.
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The binding of this edition is Paperback.

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