Name: Japan - A Modern Retail Superpower
Price: 1862.00 TWD
Availability: InStock
Author: Larke, R. ; Causton, M.
ISBN: 9781349545650

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portada Japan - A Modern Retail Superpower

Type

Physical Book

Author

R. Larke

M. Causton

Publisher

Palgrave MacMillan

Language

English

Pages

279

Format

Paperback

Dimensions

21.6 x 14.0 x 1.7 cm

Weight

0.38 kg.

ISBN13

9781349545650

Synopsis "Japan - A Modern Retail Superpower"

Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japan has changed and what to expect in the future.

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Japan - A Modern Retail Superpower - Larke, R. ; Causton, M.

Synopsis "Japan - A Modern Retail Superpower"

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