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portada Key Concepts in Marketing
Type
Physical Book
Author
Publisher
Language
English
Pages
310
Format
Paperback
Dimensions
21.5 x 14.3 x 1.7 cm
Weight
0.40 kg.
ISBN13
9781403915276
Categories

Key Concepts in Marketing

Jonathan Sutherland (Author) · Bloomsbury Publishing · Paperback

Key Concepts in Marketing - Sutherland, Jonathan

New Book Imported to Taiwan
Delivery: 27 Aug - 07 Sep Shipping: 4 to 5 business days.
NT$ 1,806
NT$ 1,806

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Synopsis "Key Concepts in Marketing"

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.

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The book is written in English.

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The binding of this edition is Paperback.

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