Name: kfc in china,secret recipe for success
Price: 835.00 TWD
Availability: InStock
Author: Liu, Warren
ISBN: 9780470823842

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portada kfc in china,secret recipe for success

Type

Physical Book

Author

Warren Liu

Publisher

Wiley

Language

English

Pages

191

Format

Paperback

Dimensions

22.7 x 17.0 x 1.8 cm

Weight

0.32 kg.

ISBN

0470823844

ISBN13

9780470823842

Synopsis "kfc in china,secret recipe for success"

Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

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kfc in china,secret recipe for success - Liu, Warren

Synopsis "kfc in china,secret recipe for success"

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