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portada La Mano Emergente (in Spanish)
La Mano Emergente (in Spanish)La Mano Emergente (in Spanish)La Mano Emergente (in Spanish)
Type
Physical Book
Author
Publisher
Year
2017
Language
Spanish
Pages
288
Format
Paperback
ISBN13
9788416938759
Edited in
España
Edition No.
1
Categories

La Mano Emergente (in Spanish)

Oscar Howell (Author) · Malpaso Editorial · Paperback

La Mano Emergente (in Spanish) - Howell, Oscar

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Synopsis "La Mano Emergente (in Spanish)"

There are three billion Internet and smartphone users. Every day, these users generate more data than humanity created, on a material level, in the last five thousand years. During the XXI century, Internet influencers sway both the public and private sectors without the State. This is a recent phenomenon that matches the power that businesses have in our purchases (visible agents), and those that control the market (invisible agents). This book discusses the need to understand activism and online public participation in order to innovate and design new business models that will create markets for new consumers and entrepreneurs.

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In what language is the book written?

The book is written in Spanish.

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The binding of this edition is Paperback.

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