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portada Library Management and Marketing in a Multicultural World (Ifla Publications)
Type
Physical Book
Publisher
Author
Year
2007
Language
English
Pages
366
Format
Hardcover
Weight
1
ISBN
3598220324
ISBN13
9783598220326
Edition No.
1
Categories

Library Management and Marketing in a Multicultural World (Ifla Publications)

Mullins James L. (Edt) (Author) · K. G. Saur · Hardcover

Library Management and Marketing in a Multicultural World (Ifla Publications) - mullins james l. (edt)

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Synopsis "Library Management and Marketing in a Multicultural World (Ifla Publications) "

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.

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