Name: Loose Leaf for Selling
SKU: 61984311
Author: Stephen B. Castleberry; John F. Tanner
ISBN: 9781264072064

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Type

Physical Book

Publisher

Mcgraw Hill

Author

Stephen B. Castleberry; John F. Tanner

Language

English

Pages

592

Format

Paperback

ISBN13

9781264072064

Edition No.

Loose Leaf for Selling

Stephen B. Castleberry; John F. Tanner (Author) · Mcgraw Hill · Paperback

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Synopsis "Loose Leaf for Selling"

Selling: Building Partnerships, 11e remains faithful to the original goal of the product since its first edition-- that instructors don't want to teach the history of selling, rather they want their students to know how it is done. While many things have changed in sales, such as the changing roles for technology and the increased use of multichannel go-to-market strategies, students still need to practice their newly learned skills, make ethical choices, and adapt their skills to their audience. Selling; Building Partnerships addresses all of these with distinct roleplays, mini case studies, and current examples throughout. The products' emphasis on value creation makes it appropriate not only for students pursuing a sales career, but also those who seek these skills for other roles in life and business. New to This Edition: - Brand new chapter opening profiles- Brand new From the Buyer's Seat boxed items- Brand new Building Partnerships boxed items- Brand new Sales Technology boxed items- Brand new End-Of-Chapter Role Play Cases - while we continue to use Gartner as the company, the customers have all changed throughout

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Loose Leaf for Selling - Stephen B. Castleberry; John F. Tanner

Synopsis "Loose Leaf for Selling"

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