Name: Luxury and Digital
SKU: 58062406
Price: 2027.00 TWD
Availability: InStock
Author: Malka, Raphael
ISBN: 9786203645705

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Type

Physical Book

Author

Raphael Malka

Publisher

Our Knowledge Publishing

Language

English

Pages

Format

Paperback

Dimensions

22.9x15.2x0.5 cm

Weight

0.14 kg.

ISBN13

9786203645705

Synopsis "Luxury and Digital"

This book is above all a story, a journey, an odyssey. It does not claim to be exhaustive or to provide a crystalline answer to the question posed. Of course, I still think I have highlighted many points and answered many questions. How do new digital technologies contribute to the promotion of luxury brands? The objective here is to study jointly the two entities present as well as the processes by which they manage to nourish each other. Cyberspace, touch pads, brand content, storytelling: the choice of media and tools is vast for the luxury brand. In the first part, we will collect and examine the theoretical statements, through a structured and coherent approach. In the second part, it will be a question of interviewing experts working in the luxury and digital world. Finally, lastly, I will present my personal view on the subject.

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Luxury and Digital - Malka, Raphael

Synopsis "Luxury and Digital"

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