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portada Management Case Study Amazon. Analysis and Decision Making
Type
Physical Book
Publisher
Author
Language
English
Pages
30
Format
Paperback
ISBN13
9783668705111

Management Case Study Amazon. Analysis and Decision Making

Ricardo Escoda (Author) · Grin Verlag · Paperback

Management Case Study Amazon. Analysis and Decision Making - Ricardo Escoda

New Book Imported to Taiwan
Delivery: 21 Oct - 29 Oct Shipping: 13 to 14 business days.
NT$ 821
NT$ 821

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Synopsis "Management Case Study Amazon. Analysis and Decision Making"

Case Study from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand. This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.

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