Name: Manufacturing Indianness: Nation-Branding and Postcolonial Identity
Price: 4137.00 TWD
Availability: InStock
Author: Quazi, Moumin ; Sinha Roy, Ishita
ISBN: 9781433161599

portada Manufacturing Indianness: Nation-Branding and Postcolonial Identity

Manufacturing Indianness: Nation-Branding and Postcolonial Identity

Type

Physical Book

Author

Ishita Sinha Roy

Illustrated by

Moumin Quazi

Publisher

Peter Lang Inc., International Academic Publi

Language

English

Pages

536

Format

Paperback

Dimensions

25.1 x 17.8 x 3.0 cm

Weight

0.93 kg.

ISBN13

9781433161599

Synopsis "Manufacturing Indianness: Nation-Branding and Postcolonial Identity"

Manufacturing Indianness takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the fetish as a critical device to demonstrate how postcolonial nation-building can become colonizing. Using interviews with media-makers and nation-branding professionals, postcolonial theory, media and cultural studies, psychoanalytic theories, political economy approaches, affective theory, cultural geography, and branding and marketing perspectives, Manufacturing Indianness provides an insightful and academically sophisticated investigation into how the Indian state and its corporate partners have merged cultural/ethnic nationalism (Hindutva) with neoliberalism to form the ultimate fetish of Brand India.

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Manufacturing Indianness: Nation-Branding and Postcolonial Identity - Quazi, Moumin ; Sinha Roy, Ishita

Synopsis "Manufacturing Indianness: Nation-Branding and Postcolonial Identity"

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