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portada Marketing Communication: Inevitable for Promoting Brand Awareness
Type
Physical Book
Author
Publisher
Language
English
Pages
180
Format
Paperback
Dimensions
22.9 x 15.2 x 1.0 cm
Weight
0.27 kg.
ISBN13
9786200285652
Categories

Marketing Communication: Inevitable for Promoting Brand Awareness

Soumya Mukherjee (Author) · Mrinal Kanti Das (Author) · LAP Lambert Academic Publishing · Paperback

Marketing Communication: Inevitable for Promoting Brand Awareness - Mukherjee, Soumya ; Das, Mrinal Kanti

New Book Imported to Taiwan
Delivery: 24 Aug - 02 Sep Shipping: 13 to 14 business days.
NT$ 2,635
NT$ 2,635

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Synopsis "Marketing Communication: Inevitable for Promoting Brand Awareness"

Fast moving consumer goods (FMCG) constitute the basic necessities of the consumers and the consumers have plethora of options before them in selecting their preferred products. In this era of digital revolution, Marketing Communication (MC) has evolved as a more versatile and robust tool which has the power to generate positive inclination of the consumers towards FMCGs and thus help to build customers' trust and loyalty to the producers. Today, FMCG markets are clattered with both large and small companies and overcrowded with many marketing messages. The present study intends to assess how FMCG companies have set favorable promotional strategies for their brand recognition depending on demographic characteristics of prospects of West Bengal to have a better impact on the mind of the prospective and existing customers. An analysis is also made to find out the different attributes which really play a convincing role while purchasing FMCG Brand and also concentrates on exploitation of both the traditional and social media to establish FMCG Brand in Indian market.

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