Name: Marketing Communications
SKU: 67102790
Price: 6319.00 TWD
Availability: InStock
ISBN: 9786130709877

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Type

Physical Book

Publisher

Alphascript Publishing

Language

English

Format

Paperback

ISBN13

9786130709877

Marketing Communications

New Book Imported to Taiwan

Delivery: 02 Nov - 10 Nov

NT$ 6,319

NT$ 6,319

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Synopsis "Marketing Communications"

Marketing Communications are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly as marcom managers. Traditionally, marketing communication practitioners focus on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization - the same "look & feel". Many trends in business can be attributed to marketing communication; for example: the transition from customer service to customer relations, and the transition from human resources to human solutions

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