Name: Marketing
Price: 651.00 TWD
Availability: InStock
Author: Tracy, Brian
ISBN: 9781400222186

Type

Physical Book

Author

Brian Tracy

Publisher

Amacom

Language

English

Pages

112

Format

Paperback

Dimensions

17.0 x 12.4 x 1.0 cm

Weight

0.11 kg.

ISBN13

9781400222186

Synopsis "Marketing"

Find your company's niche in the marketplace when you discover what your customers want, need, and can afford--and then give it to them!Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. But the key to successful marketing--and a successful business for that matter--is already knowing that what you are offering is what the public has been searching for! In Marketing, renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results. You'll discover how to: Build your customer baseSet yourself apart from the competitionUse market research and focus groups to fuel better decisionsFulfill a basic emotional need for buyersDetermine the correct price point for your offeringsMake the most of your distribution channelsGive customers a reason to switch from your competitorsAnd much more!Complete with time-tested marketing strategies, as well as Tracy's trademark wisdom, this practical pocket guide shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

Brian Tracy

(Author)

View Author's Page

Brian Tracy (Charlottetown, Canada, January 5, 1994) is a motivational speaker, sales writer and personal and business development entrepreneur. He is currently the president of Brian Tracy International, a human resource development company based in Solana Beach, California.

He has written 70 books and developed more than 800 audio and video training programs. His materials have been translated into 40 languages and used in 64 countries. Brian has consulted for more than 1000 companies and is one of the world's top speakers and instructors, teaching more than 250,000 people each year on leadership, strategy, sales, personal development, and business success.

He has delivered more than 5,000 lectures and seminars to 5 million people around the world, offering a unique mix of humor, insight, information, and inspiration.

In 2003, he briefly ventured into politics by running as one of the 135 independent candidates in the California gubernatorial election, receiving a total of 729 votes.

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