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portada Mass Communication: Issues, Perspectives and Techniques
Type
Physical Book
Publisher
Author
Language
English
Pages
314
Format
Paperback
ISBN13
9781774632536
Edition No.
1
Categories

Mass Communication: Issues, Perspectives and Techniques

Detrani, Jason R. (Author) · Apple Academic Press · Paperback

Mass Communication: Issues, Perspectives and Techniques - Detrani, Jason R.

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Synopsis "Mass Communication: Issues, Perspectives and Techniques"

This title includes a number of Open Access chapters.Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media's role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.

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