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portada Methods and Measures: Selected Papers
Type
Physical Book
Publisher
Author
Language
English
Pages
278
Format
Hardcover
Dimensions
22.9 x 15.2 x 1.8 cm
ISBN13
9781636515892

Methods and Measures: Selected Papers

Jacoby, Jacob; Publishers, Vibrant (Author) · Vibrant Publishers · Hardcover

Methods and Measures: Selected Papers - Jacoby, Jacob; Publishers, Vibrant

New Book Imported to Taiwan
Delivery: 04 Sep - 14 Sep Shipping: 4 to 5 business days.
NT$ 3,737
NT$ 3,737

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Synopsis "Methods and Measures: Selected Papers"

Methods and Measures: Selected Papers by Jacob Jacoby compiles a selection of his most influential research on the methodologies and measurement techniques used in consumer behavior studies. This book provides readers with in-depth insights into the tools and approaches Jacoby employed in his groundbreaking work, ranging from experimental designs to survey techniques and statistical analysis methods. Jacoby's expertise in behavioral science is showcased through a collection of papers that highlight the evolution of consumer research and its impact on marketing practices. By blending theoretical frameworks with practical research methodologies, Jacoby offers valuable lessons for both novice and seasoned researchers looking to deepen their understanding of consumer behavior measurement. The book serves as an essential resource for scholars, marketing professionals, and researchers interested in refining their methodologies and applying them to modern marketing challenges. Methods and Measures offers a timeless foundation for anyone involved in the study of consumer behavior, marketing research, or behavioral science.

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The binding of this edition is Hardcover.

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