Mobility as a Service: Its Development, Deployment, and Future
Kubitz, Beate ; Gleave, James
Synopsis "Mobility as a Service: Its Development, Deployment, and Future"
Mobility-as-a-Service (MaaS) is a much-talked about term in the transportation industry and in transport policy. The goal of MaaS is a shift away from personally-owned modes of transportation and towards mobility solutions that are consumed as a service. Such solutions are typically enabled by digital technologies and platforms. MaaS systems might combine transportation services from public and private transportation providers, like train and carsharing services, through a unified portal to create and manage journeys, which users can pay for with a single account. MaaS offers travellers mobility solutions based on their travel needs. The purpose of this book is to take stock of recent trends and developments in MaaS, and so provide readers with an overview of progress, challenges, opportunities, and the likely future direction of the field. The book begins by addressing the history of MaaS and its defining principles, then explores enabling technologies and business models. The different opportunities and challenges of implementing MaaS are examined for urban and rural areas and for regional travel. The challenge of integration is discussed, followed by the role of MaaS in different spheres of transportation, including mass transit, shared transport, demand responsive transport, and active travel. The role of mobility hubs is also reviewed. The final chapters of the book cover policy and regulation, and the likely future outlook and next steps for MaaS. The book is written by two knowledgeable consultants with substantial experience in delivering and supporting future mobility projects. The authors have drawn deeply on their expertise and connections in the field to provide a wealth of case-studies, which illustrate real-world applications of MaaS. Covering the principles, enabling technologies and business models behind MaaS, this book provides a systematic and thorough overview of the field for researchers, consultants, industry professionals, transport operators and policy makers.
