Name: Morale: First Line of Defense?
Price: 1562.00 TWD
Availability: InStock
Author: Harold Lasswell; Edward Bernays
ISBN: 9781258893743

Type

Physical Book

Author

Edward Bernays

Harold Lasswell

Publisher

Literary Licensing, LLC

Language

English

Pages

Format

Hardcover

Dimensions

22.9 x 15.2 x 0.6 cm

Weight

0.22 kg.

ISBN13

9781258893743

Synopsis "Morale: First Line of Defense?"

""Morale: First Line of Defense?"" is a book written by Edward L. Bernays, which explores the importance of morale in times of crisis. The author argues that morale is the foundation of a strong defense, and that it is essential for individuals and communities to maintain a positive outlook during difficult times. The book covers a range of topics related to morale, including the psychological factors that influence it, the impact of leadership on morale, and strategies for boosting morale in times of crisis. Drawing on his extensive experience in public relations and propaganda, Bernays provides practical advice for individuals and organizations looking to improve their morale and strengthen their defenses. Overall, ""Morale: First Line of Defense?"" is a thought-provoking and insightful book that offers valuable insights into the role of morale in times of crisis.This is a new release of the original 1941 edition.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Edward Bernays

(Author)

View Author's Page

Edward Louis Bernays (1891–1995) fue un publicista y teórico estadounidense, considerado uno de los fundadores de las relaciones públicas modernas. Sobrino de Sigmund Freud, incorporó conceptos del psicoanálisis al estudio de la opinión pública, desarrollando estrategias para influir en el comportamiento colectivo a través de los medios, los símbolos y la emoción. A lo largo del siglo XX asesoró a gobiernos, corporaciones y organizaciones civiles, contribuyendo a profesionalizar la comunicación persuasiva en contextos políticos, sociales y comerciales. Su trabajo sentó las bases de una disciplina que transformó la relación entre masas, poder y comunicación.

Entre sus obras más influyentes destaca Propaganda (1928), un ensayo clave donde expone cómo se moldean las ideas y actitudes en las sociedades democráticas modernas. Otros textos como Crystallizing Public Opinion y The Engineering of Consent profundizan en sus métodos y teorías. Su legado sigue siendo objeto de debate por su impacto ético y su enorme influencia en la publicidad, la política y la cultura contemporánea.

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