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portada Music Marketing: Press, Promotion, Distribution, and Retail
Music Marketing: Press, Promotion, Distribution, and Retail Music Marketing: Press, Promotion, Distribution, and Retail Music Marketing: Press, Promotion, Distribution, and Retail Music Marketing: Press, Promotion, Distribution, and Retail
Type
Physical Book
Language
English
Pages
224
Format
Paperback
Dimensions
22.6 x 15.0 x 1.5 cm
Weight
0.36 kg.
ISBN
087639098X
ISBN13
9780876390986
Edition No.
60520th

Music Marketing: Press, Promotion, Distribution, and Retail

Mike King (Author) · Berklee Press Publications · Paperback

Music Marketing: Press, Promotion, Distribution, and Retail - King, Mike

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Synopsis "Music Marketing: Press, Promotion, Distribution, and Retail "

(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

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