Name: National Image: China's Communication of Cultural Symbols
Price: 3348.00 TWD
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Author: Xiangfei Meng
ISBN: 9789811531460

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National Image: China's Communication of Cultural Symbols

Type

Physical Book

Publisher

Springer

Author

Xiangfei Meng

Year

2020

Language

English

Pages

216

Format

Hardcover

ISBN13

9789811531460

Edition No.

Synopsis "National Image: China's Communication of Cultural Symbols "

This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its “black-and-white” tradition – calligraphy and painting – in the construction of a national image.

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National Image: China's Communication of Cultural Symbols - Xiangfei Meng

Synopsis "National Image: China's Communication of Cultural Symbols "

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