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portada New Generation Banking: An Approach Towards Service Quality and Consumer Satisfaction
Type
Physical Book
Publisher
Author
Language
English
Pages
56
Format
Paperback
ISBN13
9783659779411

New Generation Banking: An Approach Towards Service Quality and Consumer Satisfaction

Dilip Kumar Jha (Author) · Lap Lambert Academic Publishing · Paperback

New Generation Banking: An Approach Towards Service Quality and Consumer Satisfaction - Dilip Kumar Jha

New Book Imported to Taiwan
Delivery: 28 Jul - 05 Aug Shipping: 12 to 13 business days.
NT$ 1,151
NT$ 1,151

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Synopsis "New Generation Banking: An Approach Towards Service Quality and Consumer Satisfaction"

According to recent trends, it is well recognized that the competition in Indian banking industry is going to be intense day by day. Now, to beat one another, service provider's viz. public sector, private sector and foreign banks launches new kind of technological applications into banking services in every coming day. In this situation, expectations rise and customers become more inclined towards the quality of service aspects. Thus, now it is clear that, it is the service quality that differentiates the best banking, in the days to come, out of the average one. In this regard, this book provides a clear understanding about the various dimensions of the awareness and satisfaction level of customers with regard to the services provided by public sector, private sector and foreign banks in India. The analysis provide valuable insights and generated theoretical implications as well as practical implications in every field, where the stiff competition exist in the market. It has managerial implication for marketing management practices.

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The book is written in English.

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The binding of this edition is Paperback.

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