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portada Omnichannel Retail: How to Build Winning Stores in a Digital World
Type
Physical Book
Author
Publisher
Year
2019
Language
English
Pages
224
Format
Paperback
Dimensions
23.4 x 15.6 x 1.5 cm
Weight
0.45 kg.
ISBN13
9780749484460
Edition No.
1
Categories

Omnichannel Retail: How to Build Winning Stores in a Digital World

Miya Knights (Author) · Tim Mason (Author) · Kogan Page · Paperback

Omnichannel Retail: How to Build Winning Stores in a Digital World - Mason, Tim ; Knights, Miya

Used BookGood Condition Imported to Taiwan
Delivery: 24 Jul - 07 Aug Shipping: 13 to 18 business days.
NT$ 4,923
(Good Condition)NT$ 4,923

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Synopsis "Omnichannel Retail: How to Build Winning Stores in a Digital World "

FINALIST: Business Book Awards 2020 - Sales and Marketing Category According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping. Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.

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