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portada Organizational Improvements by Brand Building Strategies
Type
Physical Book
Author
Publisher
Language
English
Pages
64
Format
Paperback
Dimensions
22.9 x 15.2 x 0.4 cm
Weight
0.10 kg.
ISBN13
9786139957965
Categories

Organizational Improvements by Brand Building Strategies

Shin Thed Tin (Author) · LAP Lambert Academic Publishing · Paperback

Organizational Improvements by Brand Building Strategies - Tin, Shin Thed

New Book Imported to Taiwan
Delivery: 28 Jul - 05 Aug Shipping: 12 to 13 business days.
NT$ 1,525
NT$ 1,525

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Synopsis "Organizational Improvements by Brand Building Strategies"

The training industry is a very competitive and an established market in Malaysia. Lots of corporate training company are introduced yearly and even there is exhibition to showcase the upcoming releases. With lots of corporate training companies around the country, some of the company even need to end their operation because of so many factors. Since the market is getting more competitive and changing daily, new comer like Axia Academy Sdn Bhd (AASB) need to find ways to survive. They are facing strong challenges and competitions in the dynamic market. Sales and Marketing Department need to come out with effective plan, Human Resources Department need to recruiting suitable talent and Finance Department need to strengthen cash flow that deeply impact on its daily operation system. Therefore, by using SWOT analysis strategy, AASB has gone through comprehensive exercise to look in-depth for solutions. Building brand equity is the major essence to gain customers in a faster track for Axia Academy. This has been a big challenge from timeline, to retain customer's confidence and loyalty towards its services.

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