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portada Personal Brand Management through Social Networks
Type
Physical Book
Author
Publisher
Language
English
Pages
60
Format
Paperback
Dimensions
22.9 x 15.2 x 0.4 cm
Weight
0.10 kg.
ISBN13
9786206995500
Categories

Personal Brand Management through Social Networks

Luis Enrique David Tenorio (Author) · Gloria M. Sanchez G. (Author) · Our Knowledge Publishing · Paperback

Personal Brand Management through Social Networks - David Tenorio, Luis Enrique ; Sanchez G., Gloria M.

New Book Imported to Taiwan
Delivery: 01 Sep - 09 Sep Shipping: 14 to 15 business days.
NT$ 1,549
NT$ 1,549

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Synopsis "Personal Brand Management through Social Networks"

Social networks are currently a great medium for interaction between people, this is used in many cases to create groups of followers to a person, for their ideals or way of being, this leads to the personal brand to play a very important role in marketing, taking into account that many corporate brands take advantage of these followers to publicize their products thanks to the exposure that allows a positioned personal brand, this is how the so-called influencers become a means of exposure of corporate brands. Although it may sound paradoxical, corporate brands use personal brands for their exposure. Identifying how to manage a personal brand takes us back to the literature on branding and corporate brands, generating the need to identify similarities and differences that can have the management of a corporate brand with a personal brand, having as common field the use of social networks.

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