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portada Phygital Banking
Type
Physical Book
Author
Publisher
Language
English
Pages
100
Format
Paperback
Dimensions
22.9x15.2x0.6 cm
Weight
0.16 kg.
ISBN13
9786204098289
Categories

Phygital Banking

Claude Anker (Author) · Our Knowledge Publishing · Paperback

Phygital Banking - Anker, Claude

New Book Imported to Taiwan
Delivery: 13 Nov - 23 Nov Shipping: 13 to 14 business days.
NT$ 2,026
NT$ 2,026

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Synopsis "Phygital Banking"

The marriage of human capital and digital technologies in physical bank branches, for the benefit of the customer experience, goes far beyond the implementation of a few digital tools to give customers the illusion that the institution has become totally digital and that the advisors have mastered the latest technologies. Designing a holistic experience for the customer, in a continuous flow, regardless of the distribution channel they use during their buying journey, requires a clear strategy and a rigorous planning of the different steps of the transformation process. Culture, management, advisors, customers, branches and processes must be perfectly aligned to offer current and future consumers a new, positive and emotional banking experience. The methodology proposed in this book gives a clear vision to the management bodies of banking institutions on what to take into consideration to have a maximum chance of success in the convergence of physical and digital channels for the benefit of the customer experience: PHYGITAL BANKING.

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The book is written in English.

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The binding of this edition is Paperback.

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