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portada Planning Research in Hospitality and Tourism
Type
Physical Book
Publisher
Author
Language
English
Pages
360
Format
Hardcover
ISBN13
9781032522579
Edition No.
3

Planning Research in Hospitality and Tourism

Altinay Levent,Paraskevas Alexandros,Ali Faizan (Author) · Routledge · Hardcover

Planning Research in Hospitality and Tourism - Altinay Levent,Paraskevas Alexandros,Ali Faizan

New Book Imported to Taiwan
Delivery: 25 Aug - 04 Sep Shipping: 12 to 14 business days.
NT$ 7,303
NT$ 7,303

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Synopsis "Planning Research in Hospitality and Tourism"

Planning Research in Hospitality and Tourism, third edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality.International in scope and appeal, this book provides students with an introduction to the basic principles, research techniques and characteristics of research in the international hospitality and tourism sectors in a straight-forward and accessible way. It includes a variety of features throughout to aid understanding and offer practical tips of overcoming potential research issues. This new edition has been fully updated to include: - New chapters on mixed methods and how to adopt technology into research practices.- More coverage of research strategies, focus groups, sampling secondary research as well as experimental design.- New and updated international case studies and extracts from journals, providing real examples of tourism and hospitality research scenarios.- Student and lecturer online resources, including practice datasets for students.Enriched with insightful case studies throughout, this volume is essential reading for all tourism and hospitality researchers.

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