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portada Pre-decision Information Accessing and Behavioral Process Technology (BPT)
Type
Physical Book
Publisher
Author
Language
English
Pages
618
Format
Paperback
Dimensions
22.9 x 15.2 x 3.2 cm
ISBN13
9781636515823

Pre-decision Information Accessing and Behavioral Process Technology (BPT)

Jacoby, Jacob; Publishers, Vibrant (Author) · Vibrant Publishers · Paperback

Pre-decision Information Accessing and Behavioral Process Technology (BPT) - Jacoby, Jacob; Publishers, Vibrant

New Book Imported to Taiwan
Delivery: 07 Sep - 15 Sep Shipping: 5 to 6 business days.
NT$ 3,085
NT$ 3,085

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Synopsis "Pre-decision Information Accessing and Behavioral Process Technology (BPT)"

Pre-decision Information Accessing and Behavioral Process Technology (BPT) by Jacob Jacoby examines the processes by which consumers access and interpret information before making decisions. This book introduces the concept of Behavioral Process Technology (BPT), a framework that highlights the mental and behavioral strategies consumers use to evaluate choices in an increasingly information-rich world. Jacoby delves into how individuals process pre-decision information, the role of cognitive biases, and the impact of external influences on decision-making. By blending psychological theories with practical marketing applications, Jacoby explores how BPT can be leveraged to improve marketing strategies and enhance consumer engagement. This book offers valuable insights into the cognitive mechanisms at play in decision-making processes and provides marketers with the tools to better understand and influence consumer choices. Essential reading for marketing professionals and behavioral scientists, Pre-decision Information Accessing and BPT deepens our understanding of pre-purchase consumer behavior.

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The binding of this edition is Paperback.

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