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portada Presidential Campaigns in the age of Social Media: Clinton and Trump (Peter Lang Political Science, Economics, and Law)
Type
Physical Book
Publisher
Author
Year
2019
Language
English
Pages
170
Format
Hardcover
ISBN13
9781433168222
Categories

Presidential Campaigns in the age of Social Media: Clinton and Trump (Peter Lang Political Science, Economics, and Law)

William L. Benoit; Mark J. Glantz (Author) · Peter Lang · Hardcover

Presidential Campaigns in the age of Social Media: Clinton and Trump (Peter Lang Political Science, Economics, and Law) - William L. Benoit; Mark J. Glantz

New Book Imported to Taiwan
Delivery: 27 Aug - 07 Sep Shipping: 5 to 6 business days.
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NT$ 3,528

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Synopsis "Presidential Campaigns in the age of Social Media: Clinton and Trump (Peter Lang Political Science, Economics, and Law) "

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.

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