Name: Principles of Marketing Analytics. Understand Data-Driven Decision-Making
SKU: 64798223
Price: 3195.00 TWD
Availability: InStock
Author: Ijeoma Onwumere
ISBN: 9781398623293

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Principles of Marketing Analytics. Understand Data-Driven Decision-Making

Type

Physical Book

Publisher

Kogan Page Ltd

Author

Ijeoma Onwumere

Year

2026

Pages

336

Format

Hardcover

Dimensions

23.4x15.6 cm

ISBN13

9781398623293

Principles of Marketing Analytics. Understand Data-Driven Decision-Making

Ijeoma Onwumere (Author) · Kogan Page Ltd · Hardcover

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Synopsis "Principles of Marketing Analytics. Understand Data-Driven Decision-Making"

With this undergraduate textbook, students will learn how to analyse key business data and create new marketing opportunities.

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