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portada Proactive vs. Reactive Innovation
Type
Physical Book
Publisher
Author
Language
English
Pages
60
Format
Paperback
ISBN13
9786207979325

Proactive vs. Reactive Innovation

Joaquim Jose Carvalho Proença (Author) · Our Knowledge Publishing · Paperback

Proactive vs. Reactive Innovation - Joaquim Jose Carvalho Proença

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Synopsis "Proactive vs. Reactive Innovation"

The objective of this research is to determine which innovation approach, proactive or reactive, has better results in the competitiveness of micro and small enterprises. As a methodology, two innovation programs in Peru (Tacna Innova) and Colombia (Macondo Lab) were analyzed, each with a different approach: reactive, focused on problem solving, and proactive, based on opportunistic advantages. Both approaches to innovation have advantages and disadvantages. While the proactive approach can generate competitive anticipation and open new markets, it demands a more significant investment in research and development. On the other hand, the reactive approach can be profitable in the short term, but limit innovation capacity in the long term. In conclusion, the choice of the right orientation depends on the strategy, objectives and resources of each company. Those seeking sustainable growth should consider integrating both approaches.

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