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portada Project Marketing
Type
Physical Book
Publisher
Author
Language
English
Format
Hardcover
ISBN13
9780367350901

Project Marketing

Milind Trivikram Phadtare (Author) · Routledge Chapman Hall · Hardcover

Project Marketing - Milind Trivikram Phadtare

New Book Imported to Taiwan
Delivery: 28 Sep - 09 Oct Shipping: 18 to 22 business days.
NT$ 4,663
NT$ 4,663

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Synopsis "Project Marketing "

This book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.The volume: - Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.- Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.- Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

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The book is written in English.

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The binding of this edition is Hardcover.

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